I got there through an intriguing ad in some blog sidebar. The landing page was the usual “We-haven’t-launched-yet-give-us-your-email”. The product didn’t necessarily interest me. But I gave them my email anyway. Why?

Cute form. On the other side of it they wanted me to take a 5 minute survey. Who do you know that has five minutes to spend on a survey for a company they’ve never heard of?

Got me again. Then they offered me early beta access if I put one of their badges on my blog.

How could I resist? The survey ended at http://www.mymint.com/blog/, where I read the whole front page.

These guys are good.